Use Your Existing Build
Import your Play listing or upload the APK or AAB you already ship. Your listing is ready to submit.
Your Business's
Next Growth Engine.
PhonePe Appstore is a curated marketplace designed for developer impact. Scale apps, games, and gift cards with streamlined publishing, targeted reach, and PhonePe’s wider business solutions.
200M+
phones have it preinstalled
~30 mins
to list your app
24 x 7
developer support
Trusted by brandsTrusted by teams at
What powers your growth engine.
A marketplace built for seamless discovery, daily engagement, and growth on your terms.
This is going to be easy.
From sign-up to your first install, every step is designed to be simple, fast and supported.
Complete Review Transparency
Automated checks flag common issues before you submit. If something needs fixing, our team tells you exactly what and why.
All Metrics in One Dashboard
Track installs, impressions, ratings, and app health in one dashboard, and manage releases from the same place.
Built for Every Team
More users for marketing, faster wins for product, and zero extra work for engineering.
Growth/Marketing Leaders
A new source of users, without a new budget line.
Reach people who come to PhonePe Appstore for apps, games and digital goods. Start free, and add PhonePe Ads when you want to go faster.
Product Managers
Grow faster and track everything.
Releases, installs, ratings and app health in one dashboard, with staged rollouts when you need them.
Engineering Teams
Expand reach without derailing sprints.
Your roadmap stays as planned, your team gets a new distribution channel without losing a single sprint
- 01
Sign Up
Create your account on the Developer Console and complete a quick one-time verification.
- 02
Bring Your App
Import your Play listing in one click, or upload your AAB or APK. Add your languages, graphics and privacy policy.
- 03
Submit for Review
Automated checks run first. Our team reviews your app and shares clear feedback if anything needs fixing.
- 04
Go Live and Grow
Publish, then track installs, ratings and app health from your dashboard.
Everything you need, in one place.
Guides, docs and playbooks to help you launch, build and grow.
Get Started
Set up and understand how the Appstore works.
Build & Integrate
Tools to connect, test and ship your app.
Grow & Earn (Coming soon)
Playbooks to grow your audience and revenue.
Powering India’s $100B Gaming Vision
PhonePe Appstore is proud to serve as chief sponsor for the GameDev Outlook 2026 report by GDAI. Together, we are laying the roadmap to transform India from a consumer market into a global creator of world-class gaming IP.
Download the Report- From champions of Indian game development
- How India plays and spends
- Where Indian gaming grows next
Your business's next growth engine is ready.
